Nevada casino on brink of closure reopens to lure tourists fed up with Las Vegas prices

The Primm family struck a last-minute deal with Las Vegas-based Terrible's to operate the properties, averting the planned closure.

Primm Valley Resort & Casino reopened 17 days after Terrible's assumed management control.

"We're off to a great start," Cory Clemetson, president of Primm's landowning group Primm South Real Estate Company and grandson of town founder Ernie Primm, told Fox News Digital.

The company president pointed to the reopening of the pool and steakhouse, along with what he described as a positive response to the changes.

The property is operating without resort fees and matching previously earned rewards tiers for returning customers as it works to bring longtime visitors back to Primm.

"I think right now in Las Vegas, one of the hot topics is ... people feel that private equity companies in general have taken away what's made Vegas great as a more affordable vacation by charging parking fees, resort fees," Clemetson said.

"Your overall ability to have a much more affordable vacation and have a great experience feels like it cost you three or four times that today," he said. "Primm is trying to reposition that and get back to attracting people."

But affordability is only part of Primm's appeal, according to Clemetson. 

"[People] don't want to see [the properties] go away, and they don't want to see them deteriorate in a way, especially the way that was being formulated by the previous operator," Clemetson added.

More changes could soon be on the way, he indicated. 

"I think eventually you'll see Buffalo Bill's here open, probably sooner rather than later," he said. "They're working on that, and so there's excitement."

Beyond the immediate changes, Clemetson pointed to the planned Southern Nevada Supplemental Airport near Primm as a major factor in the town's longer-term future.

"And that will give Primm a strategic advantage that it's never had," he said. 

"With the right vision and the right strategy, we think that Primm can even potentially be better than it ever was, and it has a chance to do that," he added.

"There's not a guarantee, but it certainly has a chance - so we're optimistic about our future."